Free tool · 3 steps · ~2 minutes
What business should you start?
Answer three quick steps about your experience, budget, and skills. We'll rank ten business ideas against your real situation — with investment ranges, revenue potential, and the first moves for each.
Free. No credit card. No spam — your answers stay private.
Fair questions
Yes — the full ten ranked ideas, free. No credit card, no trial clock. Firmtree makes money later, if you choose the $49/mo Startup Companion or hire through the partner network. The Idea Generator is how we earn your trust first.
We use it to let you get back to your results and to send a short follow-up with next steps. No selling your data, no daily drip campaigns, and unsubscribing takes one click.
Each idea is scored against your answers — experience, time, risk tolerance, budget, timeline, skills, and interests — and framed with regional market factors for your state: startup investment ranges, monthly expense and revenue estimates, and local competition levels. They're directional, honest starting points — not guarantees.
Yes — create a free account after your results and your ideas are saved to your dashboard, where the free Startup Path course picks up from whichever idea you choose.