Free with an account
The Startup Path: all 7 Keys, from idea to open doors.
A structured course that walks you through every key decision a first-time founder faces — in order, in plain language, at your own pace. No fluff, no upsell walls inside the course.
Course only — tools and calculators live in the Startup Companion.
What the Path covers
Seven keys, each one a stage of the journey — validating your idea, understanding your market and customers, planning the money, making it legal, building your operation, getting your first customers, and opening day itself. Finish a key, unlock momentum for the next.
- Built for first-time founders — no jargon, no assumed knowledge
- Self-paced: progress is saved to your free account
- Each key ends with concrete decisions made, not just lessons watched
- Connects to the Network when a key calls for a pro (legal, tax, insurance)
Want the tools too?
The Companion works the Path with you.
The course is free forever. The $49/mo Startup Companion adds the doing: it writes your business, financial, and marketing plans, gives you vertical operational guides, and builds your provider checklist as you move through the keys.