For new entrepreneurs
Go from idea to opening day — without going it alone.
Most first-time founders piece it together from search results and guesswork. Firmtree gives you a validated idea, a proven path, and real people to call — from the very first step.
Free to start. No credit card.
Path one — start free
Everything you need to get moving costs nothing.
Business Idea Generator
Answer a 3-step assessment and get ten ranked, market-validated business ideas — free with your name and email.
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Startup Path — All 7 Keys
The complete course from first idea to opening day. Free with an account, at your own pace.
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The Network
Browse vetted local providers — CPAs, attorneys, insurance brokers — and message them right in the platform.
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Path two — when you're ready to build
The Startup Companion takes you the rest of the way. $49/mo.
An AI companion that already knows your idea, your market, and your plan — and never stops answering.
- Writes your business, financial, and marketing plans with you
- Operational guides for your specific vertical
- Builds your provider checklist — the exact experts your business needs, in order
- Connects each checklist item to vetted providers in the Network