Where leads come from
Two sources feed every partner. One of them can pay your bill.
Partners don't wait around hoping for referrals. Leads reach you two ways — and giving one back to the network is worth real money.
The two sources
Where your leads actually come from.
Firmtree-acquired
Generated directly by the platform — the Idea Generator, the Startup Path and Companion checklists, and free business assessments for growing operators. Every one of these surfaces a real, specific need and routes it to the partners who cover it.
- Startup Path & Companion checklists
- Operator business assessments
- Idea Generator follow-through
Partner-sourced
Reciprocal referrals from other partners in the Network. A CPA who spots a client that needs an attorney, an insurance broker who knows a client is switching payroll providers — the same clients you're already talking to become opportunities for other partners, and theirs become opportunities for you.
- Referrals from the rest of the Network
- Built on trust between vetted partners
The waiver
Give a lead, skip a bill.
Supply a Firmtree-vetted lead to another partner, and your membership fee is waived the following month. The more you put back into the Network, the less this costs you — it's designed to reward partners who actually refer, not just collect referrals.