FirmTree was founded by Chris Allen — a marketing executive, entrepreneur, and podcast host who learned the hard way that starting a business without the right preparation can cost you everything.
After navigating the 2007 recession, losing $190,000 on a real estate venture, and rebuilding from scratch, Chris went on to scale multiple companies and distill every lesson into practical tools for everyday entrepreneurs.
FirmTree is the result: a platform that gives aspiring business owners the data, frameworks, and guidance they need to get it right the first time.
We believe every entrepreneur deserves access to the same quality of strategic thinking that venture-backed startups get. Our tools are built on real data — Census Bureau records, NAICS industry codes, and thousands of skill-to-industry mappings — so your decisions are informed, not guessed.
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