About Firmtree
We built the platform we couldn't find.
No small business owner should have to go it alone — from the first idea to running the back office.
Our story
Founders who've actually done it.
Firmtree's founders have grown businesses at every stage you'll face. One of us took a business from $0 to $1M in revenue as a solopreneur — no team, no playbook, just trial and error. Another grew a mid-market payments company from $100K to $3.5M in annual recurring revenue. A third helped scale SMB technology from $4M to $23.4M in ARR in three years, selling into small businesses at a Fortune 500 company.
Along the way, we kept hitting the same wall: the tools, the network, and the expertise a small business needs are scattered across a dozen vendors, and none of them know your business or your stage. So we built Firmtree, headquartered in Denver, to be the platform we wished we'd had — one place with a real plan, real people, and real experts, for every stage of small business life.
Our mission is simple: no small business owner should have to go it alone.
What we believe
The principles behind the platform.
Plans over guesswork
Every stage of a business comes with a next right move. We'd rather hand you a plan than let you piece one together from search results.
Real people, vetted
Software can't replace a good CPA or a straight-talking advisor. Our network is made of real, vetted people — matched to your stage.
Growth at every stage
The problems at $0 aren't the problems at $1M, and they aren't the problems at $10M. Firmtree grows with you instead of making you start over.
One platform, three tracks
Wherever you are, there's a track for you.
New Entrepreneurs
Free tools to validate your idea and a proven path to opening day, with the Startup Companion when you're ready to build.
Explore New Entrepreneurs
Grow a businessSmall Businesses
A free assessment to find what's really holding growth back, then experts scoped to your business — not a generic package.
Explore Small Businesses
Join the networkNetwork Partners
CPAs, brokers, attorneys, and specialists who receive qualified referrals and give them back — matched to the businesses that need them.
Explore Network Partners